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Great Signage Can Set Your Property Apart

by John Brydon-Harris on September 12th, 2016

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Property owners and investors are always on the lookout for opportunities to stem the cash outflow that comes with maintaining a property. Unfortunately for them, signage often ends up on the chopping block (or ignored when it’s time for renovations).

But signage plays a vital role, and not just for reasons of safety or code requirements.

Attractive, useful signage increases your property’s curb appeal and user experience. Both are value-adds for tenants eager to impress existing and prospective customers and employees. And increased value enables you to ask higher prices for your property.

Good signage also brands a property, enabling prospective tenants to easily identify your company’s role in the marketplace (as well as potentially increasing its value).

The following are a few guidelines to follow before investing in expensive signage.

Talk to professionals

The easiest way to assess your signage situation is to consult a professional architectural signage company. These professionals can do a walkthrough of your property (or review blueprints, if it’s still under construction) and provide you with a list of required and recommended signs. They can also offer guidance on the materials and designs most appropriate for your building and your budget. 

Remember that code is just the beginning

While code requirements are a great starting point (they let you know what signage you absolutely need), always consider your property’s end users such as tenants, visitors, even vendors. While new codes may not apply to older buildings, applicable signs will improve users’ experience. 

Never assume the previous owner kept your property up to date on signage requirements, and check to see if there are any new ordinances you should follow. Also note that many inspectors tack on their own requirements, even if they’re not code-required.

Think in the long term

Signage isn’t forever, but it can last a long time, so plan (and design) accordingly. Remember that trendy designs and materials can date a building. Opt for streamlined designs and materials, and avoid noisy colour combinations. Well-chosen signage should last through multiple carpet and paint updates.

Go with quality

Signage, especially exterior signage, will quickly show signs of wear if you choose low-quality materials. While interior signage doesn’t need to stand up to the elements, you want it to stand up to time. Save yourself time and money by investing in quality materials for all signage.

Quality design is equally important. The more complicated your signage (think moving parts, electricity, and fancy materials that aren’t durable), the more likely it is that you’ll need to order repairs and replacement parts.

Ask yourself whether you would get lost

If you’ve ever been lost, you know signage can make the difference between instant relief and frustration. Don’t let your property frustrate tenants and visitors. Take a look at it through visitors’ eyes.

Assess whether your current signage is properly sized and visible. Also, does it accurately represent your company? Does it provide the clear directions necessary in case of emergency? If not, it’s time to rethink your signage and increase the value of your property.

 

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